If you buy LEGO® sets regularly, you may have heard of LEGO® Insiders — but many families don’t realise just how much value it offers.
LEGO® Insiders is LEGO’s free loyalty programme, designed to reward fans for building, buying and engaging with LEGO® — both online and in-store.
What Is LEGO® Insiders?
LEGO® Insiders allows members to collect points by purchasing LEGO® products, taking part in activities and interacting with LEGO® content. These points can then be exchanged for rewards such as discounts, exclusive items, digital content and early access to selected sets.
The programme replaced LEGO® VIP and now brings everything together under one name, making it easier for LEGO® fans of all ages to get more from the hobby they already love.
What Are the Benefits of LEGO® Insiders?
Joining LEGO® Insiders comes with several perks:
- Earn points on LEGO® purchases made online or in LEGO® stores
- Redeem points for money-off vouchers and rewards
- Access exclusive LEGO® sets and promotions
- Early access to selected product launches
- Digital extras and magazines such as LEGO® Life magazine
- Fun activities and digital content for younger builders
For families who buy LEGO® sets for birthdays, Christmas, clubs or creative play at home, the points can quickly add up.
Is LEGO® Insiders Worth It?
In short — yes.
It’s completely free to join, easy to use, and ideal for anyone who already enjoys LEGO® building. Whether you’re buying sets for children, collecting yourself, or using LEGO® regularly for creative activities, LEGO® Insiders is a simple way to get extra value.
At The Creative Brick Company, we love encouraging families to get the most out of LEGO® — not just through workshops and clubs, but also through clever ideas that extend play at home.
LEGO® Insiders members also get access to digital extras and magazines like LEGO® Life magazine and exclusive online content, making it a fun programme for builders of all ages — from casual shoppers to dedicated collectors.
Wondering how to earn more LEGO® Insiders points (and even get money off LEGO® purchases)? Head over to our next blog to learn how scanning the QR codes on your LEGO® instruction manuals can boost your points balance — even on sets you’ve already bought.